Brainfluence by Roger Dooley 2011 Hardback 9781118113363
Good Condition. Dust cover has some edge wear. 304 Pages thru Wiley 6.25x9.25x1 inches. Synopsis 100 Ways to Persuade and Convince Consumers with Neuromarketing. Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best... 10-02-12-25-01